Michael Tutko is a Graphic Designer, Art Director, and Strategic Creative Marketer.

Michael is a creative professional who bridges the gap between design thinking, marketing strategy, and data-driven execution. He graduated from New York City College of Technology with a degree in Communication Design, focusing in brand design.

After spending three years as a Lead Designer in environmental and wayfinding design, he actively positioned himself at the intersection of traditionally siloed disciplines. Strategically expanding his expertise into digital marketing and advertising. It was about understanding that design, marketing, and strategy all speak the same underlying language — how to guide people toward decisions and actions, whether that be in physical spaces or digital environments.

Recognizing the changes in the market's evolution, he strategically enhanced his expertise through The Creative Circus's art direction portfolio program, Verizon's prestigious nine-month AdFellow rotational program, and COOP Careers' digital marketing apprenticeship.

During his most recent role as a Senior Associate in paid social at IPG Mediabrands (Omnicom), he built and optimized full funnel campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat, X, and Reddit. Here he combined media planning, creative execution, and detailed data analysis to drive business results across consumer, pharma, and B2B sectors. Showing his comfortability moving between the strategic vision of a campaign and the granular optimization of its performance.

Michael maintains his creative edge through small freelance & personal passion projects in illustration, branding, and video editing. He volunteers monthly at the American Museum of Natural History as a Fossil Explainer, conducts portfolio reviews at City Tech, and coaches emerging designers and marketers through the 4A's MAIP program.

Experience:
4+ Years in Graphic Design
3+ Years in Environmental Design
3+ Years in Paid Social / Digital Marketing
1+ Year in Art Direction

Former Clients:
Amgen, CVS, Verizon, Netflix, Boeing, NYU, HSS, Hackensack Meridian Health, Maimonides Medical Center, Art to Ware, Immigrant Jam Comedy.

Former Employers:
Pentagram, Verizon, Nintendo, IPG, Omnicom, Maimonides Medical Center, Brooklyn Navy Yard, GDS Signs