CONCEPT

Kestryl Motor Oil or Kestryl Oil is an automotive fluid production company. Their mission is in helping create specialized formulas to super charge your engine like never seen before. It’s automotive fluid line of products are used to help revitalize and restore your vehicles engine to its up most potential (and sometimes, to surpass that potential).

PROJECT OVERVIEW

The aforementioned Kestryl Motor Oil is a fictional company that I created for the purposes of my senior thesis project. In the initial brainstorming session, I felt a lot of what was being presented around me was very typical in terms of branding projects, many were restaurants or environmentally friendly companies. I had two ideas, a self-branding project (which was highly discouraged) and a parody branding project.

I landed on the concept of Kestryl Motor Oil after seeing an ad for Castrol Oil, which reminded me of the word Kestrel (a small looking bird of prey). It fit perfectly with this weird idea of my love of birds; being the most common and nearly only creatures that can fly. This fit in with the open road, being top of the food chain (Alpha predator), and slowly the pieces of relation for this all came together.  The parody is not of Castrol Oil but of the project itself, being something that was quite the opposite of the other projects in the brainstorming session.