UNDER CONSTRUCTION
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UNDER CONSTRUCTION /////////////
Lume Deorderant
Campaign for a full body deorderant, focusing on stopping bad B.O. in it’s tracks.
Role
Art Director, Graphic Designer
Skills
Art Direction, Creative Strategy, Concepting
Team:
Michael Tutko (AD / GD)
Laura Ornella (Copywriter)
Objective
Raise awareness for LUME to be your go-to deodorant of choice in emergency body odor situations.
LUME is a full-body deodorant with a focus on (up to) 72-hour odor control. It comes in a variety of forms such as sticks, creams, sprays and wipes to apply to your body odor needs.
Insight
Body odor isn’t always predictable and sometimes when we are in public settings we don’t always recognize our own stink.
Solution
Help users regain control over their bad BO by treating this like the “real emergency” it is, by providing nose offenders with a pathway to good scents.
Target Demo
Women age 20 - 34 with overlapping interests in health, fitness, and entertainment.
Launch
Summer time in conjecture with events such as Coachella, SXSW, & Vans Warped Tour.
Tension
“Con Funk” is a term used to describe enthusiastic, sweaty fans at concerts in packed, poorly ventilated venues, not just poor hygiene.
