Luna Bar
Campaign for an energy boosting healthy protein bar.
Role
Art Director, Graphic Designer
Skills
Art Direction, Creative Strategy, Concepting
Team:
Michael Tutko (AD / GD)
Laura Ornella (Copywriter)
Big Idea
Life can get exhausting. We all deserve to cut ourselves a break and count our wins...even if our wins are arguably pretty basic. Because you did a “Good Enough Job”.
Problem
Many American parents feel overworked, exhausted, and a constant need to be perfect in their lives.
Insight
Outside of sports, people lean on protein bars as the fuel to push them through their busy days.
Solution
Let’s celebrate all the hard work parents do by acknowledging the struggles and their imperfection.
Target Demo
Parents age 32-48.
Launch
Spring into Fall. During school summer vacation and back to school time.
Tension
57% of parents self-reported burnout.
(Ohio State University)
48% of parents say that most days their stress is completely overwhelming.
(U.S. Dept of Health & Human Services)
Luna x Mrs. Meyer’s Collab
Collab with Mrs. Meyer’s Clean Day to create scented candles based off of Luna Bar flavors.
Luna Bar Athleisure Wear
Limited edition athleisure wear stylized as your favorite Luna Bar flavors.
