UNDER CONSTRUCTION
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UNDER CONSTRUCTION /////////////
Luna Bar
Campaign for an energy boosting healthy protein bar.
Role
Art Director, Graphic Designer
Skills
Art Direction, Creative Strategy, Concepting
Team:
Michael Tutko (AD / GD)
Laura Ornella (Copywriter)
Problem
Many American parents feel overworked, exhausted, and a constant need to be perfect in their lives.
Insight
Outside of sports, people lean on protein bars as the fuel to push them through their busy days.
Solution
Let’s celebrate all the hard work parents do by acknowledging the struggles and their imperfection.
Target Demo
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Launch
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Tension
57% of parents self-reported burnout.
(Ohio State University)
48% of parents say that most days their stress is completely overwhelming.
(U.S. Dept of Health & Human Services)
